**Disclaimer: We are not affiliated or authorized by IKEA, or any of its subsidiaries. All views expressed in this case study are strictly our own and merely for educational and informational purposes only. The official IKEA website can be found at IKEA.com.**


It’s 2021 and COVID-19 continues to ravage the population. You need to go to IKEA for some drawers for your home office only to find a big yellow out-of-stock tag after the maze you just spent an hour walking through. Frustrating? Heck yes!

Lisa Xu

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